One product, one funnel
You bring a real onboarding surface — wallet, marketplace, B2B console, or consumer app. We refuse synthetic case studies after week two because they hide the mess that Thailand-scale ops actually produce.
Studio · Thon Buri
Most funnels flatter the product. Ours hold a mirror to the first hour.
We teach Onboarding Drop-Off Analytics as a craft: how people stall, what the event stream actually proves, and which leaks are theatre.
Sit with the flagship programme
19 pts
Median day-7 activation lift among teams that finished the homework, not the ones who only watched.
61 product teams coached since 2019
14 Bangkok alumni circles still meeting
8.4 h typical weekly study load, stated up front
7 wks flagship live atelier, not a weekend crash
Flagship
Cohort Funnel Diagnostics
A seven-week atelier for analysts and PMs who already have an event pipeline and still cannot explain why week-one accounts go quiet. You will rebuild one live funnel from first-touch through first value, then defend the story to a sceptical peer.
- 01Event honesty: what your taxonomy pretends to know
- 02Drop curves that keep the silent majority visible
- 03Interview overlays that stop chart worship
How the studio teaches
We would rather you leave with a narrower claim than a prettier deck.
Peer defence, not applause
Each diagnostic is presented to another cohort member who is instructed to find the weakest assumption. It is uncomfortable on purpose. Funnels that cannot survive a polite interrogation do not belong in a board pack.
Quiet office hours
Live sessions stay small. Office hours are booked in forty-minute slots from the Thon Buri studio or remote. We do not run “unlimited Slack” because unlimited attention is a marketing line, not a practice.
From the room
People who sat through the work
“The Activation Event Taxonomy module forced us to retire three ‘completed onboarding’ events that were really just screen views. Our drop-off chart got worse before it got useful.”
I still think the interview homework is heavier than the listing admits, especially if your research partner is busy. The drop-curve templates, though, are what our data team still opens on Mondays.
What you take home
A working atlas of where first-hour users leave — and why the chart lied.
- A named activation definition your engineering and CX teams can both defend
- Cohort drop curves that separate silent accounts from failed attempts
- A short experiment backlog ranked by leak size, not by stakeholder volume
- Language for Thailand privacy reviews when event payloads get too intimate
Field notes
Recent writing from the studio
Reading activation drop curves without lying to yourself
Why a smooth day-1 to day-7 line is often a sampling artefact, and how to keep the quiet majority on the page.
Read the note
Friction patterns we keep seeing in Thai fintech onboarding
KYC loops, dual-language copy, and the moment a “continue” button becomes a polite exit.
Read the note
When the tutorial is the leak
Product tours that inflate completion and starve first value — plus a quieter alternative.
Read the note
If this sounds like your problem
Write to the studio before you buy a seat.
Tell us what your onboarding currently claims, what finance believes, and where the event stream goes silent. We reply within two working days from Bangkok.
Open the contact desk