Field notes

Writing for people who already suspect the funnel is acting.

These notes are teaching artefacts, not lead magnets. We publish when a pattern keeps showing up in Bangkok ateliers and remote desks alike.

Notebook and laptop on a wooden desk

March 2026 · 12 min

Reading activation drop curves without lying to yourself

How a smooth day-1 line hides the quiet majority, and what to plot instead.

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Hands typing on a laptop

January 2026 · 9 min

Friction patterns we keep seeing in Thai fintech onboarding

KYC loops, language switching, and the polite exit disguised as Continue.

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Team working around a table of laptops

November 2025 · 11 min

When the tutorial is the leak

Product tours that inflate completion and starve first value.

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Person reviewing documents and a laptop

September 2025 · 10 min

Instrumenting first-session events without flooding the warehouse

A modest event list that still lets you argue about drop-off.

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Startup team discussion in a loft space

June 2025 · 8 min

The board pack that got shorter on purpose

Why fewer slides, and one honest limitation, calm a sceptical finance review.

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